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Pandora CEO joins the board of Watch & Jewellery Initiative 2030

GENEVA, 31ST January 2024 – The global ESG coalition for watch and jewellery companies, The Watch & Jewellery Initiative 2030 (WJI 2030), today announced the appointment of Alexander Lacik, CEO of Pandora, to its board of directors.

Alexander Lacik joined Pandora in 2019 and has led the Danish jewellery brand through an impressive financial turnaround while establishing an ambitious sustainability programme. Under his leadership, Pandora has committed to halve carbon emissions across the company’s full value chain by 2030, reach gender parity in leadership positions, and follow circularity principles in design and manufacturing. Pandora, the world’s largest jeweller by volume, is sourcing 100% recycled silver and gold to craft its jewellery and is pioneering the use of lab-grown diamonds.

Iris Van der Veken, the Executive Director & Secretary General of the Watch and Jewellery Initiative 2030 said:

“The WJI is a coalition formed to support the sector in addressing the question of sustainability through multi stakeholder cooperation, measurable actions and partnerships. Alexander Lacik’s extensive experience and commitment to responsible business practices will contribute greatly to this objective. His support will undoubtedly strengthen the industry-wide efforts to create positive change.”

Alexander Lacik said:

“I am honoured to join the Board of the Watch & Jewellery Initiative 2030. The industry has a pivotal role to play in addressing global sustainability challenges, and I am excited to bring our learnings from Pandora and collaborate with industry peers to drive change and innovation.”

The WJI2030 was founded by Cartier and Kering in 2021. The Initiative is guided by the Ten Principles of the United Nations Global Compact and the 17 Sustainable Development Goals (SDGs). Today, WJI2030 has more than 50 members that collaborate to achieve sustainable industry development in areas including climate, resource preservation, and inclusiveness.

Before joining Pandora, Alexander Lacik held leadership positions at global consumer goods companies Reckitt Benckiser and Procter & Gamble. He is a Swedish national and based in Copenhagen, Denmark.

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About the Watch & Jewellery Initiative 2030

Cartier and Kering launched the Watch & Jewellery Initiative 2030  driven by a common conviction that the UN Sustainable Development Goals (SDGs) and aspirations for a sustainable industry can only be achieved through collaborative initiatives. The global initiative is open to all watch and jewellery players with a national or international footprint. It is committed to a common core of key sustainability goals in three areas: building climate resilience, preserving resources, and fostering inclusiveness. The association is based in Maison de La Paix in Geneva. For more information, visit our website

About Pandora

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.